Looptail is an adventure travel business book written by the Founder of G Adventures.

Many of you know that I’m a big fan of G Adventures – my absolute favourite adventure travel company. I love them for so many reasons, not least because I’ve taken some truly amazing trips with them! But also the genuine and pioneering commitment to sustainable and responsible travel – where competing organisations merely pay lip service to the idea.

Bruce Boon Tip, Founder Of G Adventures, has published a book about the evolution of G Adventures. It’s been around for a while so excuse me for being a little late to the party, but it’s still worth a share. This book reveals the ethos and inner workings of the organisation behind the tours – and it’s pretty incredible.

I was lucky enough to have been gifted a free copy of Looptail at the National Geographic Traveler Festival and I’ve had my nose stuck in the book ever since.

If you have an interest in sustainable adventure travel and/or business this is a must-read. Here’s why…

Learn about the Looptail

“What the hell is a Looptail?”, I hear you cry. Well, aside from being a description for a certain way of drawing the tail of a letter ‘g’ (the circle at the bottom – like the G Adventures logo), the Looptail is a concept similar to karma.

It’s where a business defines its success beyond profit. A business which sets out to make a positive change in the world and is rewarded with business success in return.

That’s what G Adventures is all about.

Internally the culture is people-centric and understands that individuals do their best work when happy and working on something they believe in – a calling, rather than a job.

Externally, each tour makes a positive impact on the communities visited, often funding local businesses to provide parts of the tours. G Adventures also has its own charity – the Planterra Foundation – which is non-profit and supported by the business.

Even the Dalai Lama is in!

Put very simply, if the Dalai Lama agrees to write the foreword for your book, you know you’re doing something good in the world. What better accreditation do you need?

Is Looptail a travel book or a business book?

Its both. It’s an adventure travel business book.

I’m kind of assuming, since you’re here, that you are keen on adventure travel. But even if you weren’t it’s an inspiring business book that any entrepreneur or manager can learn from.

If you’re not into business don’t worry – it’s still for you. It might just inspire you to check out the careers page over at G Adventures because it sounds like a pretty cool place to work!

Why should you read Looptail?

Now the best indication of a book is a good trawl through the reviews, wouldn’t you agree? And this ones got five stars. Check out what people are saying. Besides, the Dalai Lama likes it…

Of course all good books are available on Amazon. This New York Times best selling adventure travel business book is no exception.

Want to know more about G Adventures?

I’ve written about two tours I’ve taken with G Adventures: A Group Tour In India and An Active Adventure in China – and I thoroughly recommend both trips! You can also check out all of their tours, which cover pretty much the whole world.

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